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Eza Watches is an independent watch microbrand, started in 1921, and having its origins in a small watchmaking town of Pforzheim (Germany). Today it is owned and managed by a young entrepreneur, Adriaan Trampe (26). He has a big passion for craftmanship and, especially, watchmaking. Born and raised in Rotterdam, he had decided to put his passion to use by starting a watchmaking education near his birthplace, in a small town called Schoonhoven.


“Fun fact: Pforzheim is known as “Goldstadt” which translates as Gold City, and Schoonhoven is known as “Zilverstad” which translates as Silver City.”



While studying, he got a job at a local jewellery store in Rotterdam only to have a chance to be closer to the industry during weekends, next to his studies. While having a side activity, not only did he gain valuable experience, he also realised that watchmaking is his life goal.


“From the start, I was very lucky to step in on the highest level in watch sales. I worked with prestigious brands like Patek Philippe, Rolex, Cartier, and many more. To go there (jewellery store) and meet great people, who were interested in watches and even bought them from time to time, was really a highlight.”


While learning about the business side at the university, developing technical skills at the watchmaking school and gaining experience in sales over the weekends, he got completely hooked by the mechanics of the industry and its products.


“I wanted more and decided to create my own pieces. I tried out a few designs and movements. These unique pieces I still own and very rarely get out of their safe. Then I saw the chance to start my own project, Eza Watches. “


At the beginning, Adriaan was managing his own startup as a side activity. However, upon finishing his Bachelor and the watchmaking school, he decided to come to the beautiful country of Switzerland to be surrounded by the watch connoisseurs and be in the heart of this business. In the coming years, he worked very hard to transform Eza Watches into what we know today. In 2020, Adriaan joined incub&co to further develop his start-up and know more about the market.


“I have so many ideas to work on in the future. I enjoy spending every minute on this project every day of my life as it gives me a lot of positive energy.”


Today, Eza shares the same approach to watchmaking as it has done in the 1900’s by using only mechanical Swiss Made movements and assembling watches in their hometown, Pforzheim. Due to the reduction of the watchmaking industry in Pforzheim, the parts are mainly sourced in Switzerland, where the headquarters is.


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Dear incub&co friends,


As you may know, our office is located on the top floor of the Business School Lausanne (BSL) building in Chavannes-près-Renens. What you may not know, is that our office is more than 100 years old!!


incub&co office building, incubator on top floor

"Yes, you heard correctly, it is a centennial building!"


In fact, the building was constructed 1904 by the architect Georges Epitaux (1879-1957). He created this magnificent building with references to the “Heimatstil”. Heimatstil, which literally translates to “homeland style”, is an architectural style that emerged in the second half of the 19th century and beginning of the 20th century. It is characterised by the use of wood on the facade and carved beams, which are combined with bosses or rustic stones, using illustrations from literature and folklore. Looking at the top, we can clearly distinguish these characteristics.


"The building was created to house a little rural primary school for both, boys and girls, which offered space for 4 classes and 3 apartments for teachers" - claims the President of the Board, Philippe Du Pasquier. 


Most interestingly, however, the historic construction has stayed true to its roots throughout these 100 years. In fact, in 1987 John Hobbs founded what today is known as the Business School Lausanne, and in the years to come more and more programmes were created and offered to the wide range of intercultural students. Today, besides housing BSL, it accommodates our start-up incub&co as well. We are very proud of being able to have an office space located in a building with such a long history.

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If you would like to learn more about the history of the building designed by the architect Georges Epitaux or get inspired with ideas at incub&co, don’t hesitate to stop by and discover more fascinating details and facts. We are waiting for you!



#incublog #incubator #incubnco #startup

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